Brand & Product — 2020–2023
Art DirectionBrand DesignProduct DesignUX Design
shoretee
Eric once was interning in Miami during his bachelor studies. The time of his life, which later on inspired him to found his first startup company in 2020, peaking in a nationwide product launch with ALDI in Germany.
Founding, design and management of an international startup company and lifestyle brand.
- 01Development, design, launch and management of the beverage brand shoretee
- 02Development, design, launch and management of two high-quality standard Hard Iced Tea products
- 03Coordination and management of mass-productions with six-figure units per production run
- 04Management of multi-channel marketing activities (online, POS, events)
- 05Management of multi-channel sales (retail, convenience, e-commerce)
- 06Establishment of an international sales network in Germany, Canary Islands and Scandinavia
- 07Six-figure retail sales units with nationwide product launch at ALDI in Germany
- 08Setup, administration, UX design and marketing of an online shop with five-figure sales units
- 09Setup, administration and marketing of an Amazon FBA shop with five-figure sales units
- 10Consulting and sales services for international brands such as Benditas Drinks (Barcelona, Spain)
*Disclaimer: The shown online shop mockups were rebuild with AI since the original website couldn't be restored anymore.
Next project
Canarycation →