Canarycation

Canarycation is another project that comes right from Eric's heart. Created with his love and passion for his home, the Canary Islands and the real world problems that he gets to know with each day of living here. The project is a prime example of his reflective, empathetic and social character, while demonstrating his creativity and solution-oriented thinking. The case also builds the basis of his masters thesis at Tomorrow University.

Founder of Canarycation — a social-tourism platform where travellers fund housing, education and culture preservation for the local Canary Island population.

01Founding and end-to-end direction of the Canarycation brand and platform
02Brand design and identity system for a social-tourism proposition
03UX/UI design of the marketing site, survey flows and member area
04Product design of the digital Island Card wallet (QR pass, partner scans, validity states)
05Definition of the social-impact model — non-governmental aid via traveller discount passes
06Discount partner concept — every scan funds direct support for local homes and projects
07Multilingual research surveys for travellers, local businesses and island residents
08Copy, art direction and launch communication across web and social

Canarycation — landing page hero (desktop)

Canarycation — three research surveys (desktop)

Canarycation — Island Card digital wallet (mobile)

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